Education to Careers Committee

Outcome: 

All students in Eastern Idaho will obtain a post-secondary credential leading to economic empowerment.

Strategies:

1. Create a PR Campaign to:​
   • Educate our community about the value of post-secondary credentials of any kind
   • Clearly define some specific pathways to high demand jobs available in Eastern Idaho for the next ten years
2. Increase professional development to high school college & career counselors about the varied pathways to post-secondary credentials
3. Create an online resource for students and parents of opportunities to explore pathways to high demand jobs for the region

Current Work:

In March of 2020, the Education to Careers Committee began the rollout of their first strategy.  Target River Marketing developed a robust campaign that ran for 3 months and included a significant amount of data collection.  They are now in the process of developing materials for phase 2 of the PR campaign which will begin in November 2020. 

Community feedback from the first phase included a need for easy access to resources that support families and students in exploring their post-secondary options, availability of funding, and some concrete action steps to prepare for the next step in their education.

Future Work:

The committee is using Fall 2020 to finalize SMART goals and develop a formalized action plan that will be used to plan the implementation of strategies.

Powerful Partners